Evil Intent tagged posts

Evil Intent, Kraken Games, and How to Revive a Failed Kickstarter

The world of Kickstarter is rife with opportunity and tragedy. The independent crowd source funding site has gained widespread attention and popularity for the staggering money that developers across industries have raised by appealing directly to consumers.

Yet for every Double Fine Adventure and Zombicide there are dozens of projects that barely raise any money at all, and fall well short of funding goals. According to a study by Ethan Mollick of UPenn in 2012, only 3% of projects that fail get even 50% toward their goal. With all of the odds seemingly stacked against projects that don’t take off, it seems crazy to think that a company would go back to Kickstarter a second time after failing.

Enter Evil Intent, the first project from Kraken Games, a small Houston based gaming company currently operating out of a home office. In it you play as an evil mastermind with plans to takeover the world. Trouble is all of your opponents have the same idea. Players take turns trying to accumulate resources and assets to achieve their secret evil scheme all while trying to prevent their rivals from doing the same. The game calls for 2-6 players and scales in duration based on the number of players.

Evil Intent first was posted to Kickstarter in the latter half of 2012. It had a funding goal of around $55,000, but by the end of fundraising it hadn’t even reached 50% (the final tally was $23,439). Many people would have given up, perhaps moved on to other projects. Instead Kraken Games re-tooled, fueled by feedback from backers, and returned to Kickstarter with a vengeance – and a funding goal that was cut by more than half!

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