Daily Archives October 18, 2013

New York Comic Con 2013: Einhorn’s Epic Cookies: Unicorns, Comics and Bacon

Cookies are great. Comics, also pretty fantastic. After encountering Einhorn’s Epic Cookies, a new New York based cookie company that includes a comic with every package, I wonder why no one else thought to combine them before. Luckily, Einhorn’s Epic Cookies has rectified that oversight and we no longer live in a world where cookies and comics must be purchased separately.¬† As Heather Einhorn explained to us, the origin story for this epic pairing can be found in the snacks and treats of yesteryear, while the cookies themselves are decidedly a family affair.

Each pack of cookies comes with a comic about  the Royal Einhorn Force. A group of unicorns made up of Houston, Broxburn, Cadiz and Romsey. Each unicorn corresponds to a different cookie:

  • Chocolate, raisin and oatmeal for Broxburn
  • Marshmallow, crisped rice and rainbow sprinkles for Cadiz
  • Chocolate chips and potato chips for Houston
  • Peanut butter, maple syrup and bacon for Romsey. (Yes, BACON!)

While the story for each pack of cookies is the same, the ending differs slightly and is customized for each horse as they battle the evil Lord Farragut. The story continues on the Einhorn Epic Cookies website, and the company promises weekly updates.

As the company was in the process of completely selling out at Comic Con, Heather sat down to explain the origins of the cookies, plans for expansion, which cookie tastes the best raw, the perfect flavor for an arch villain, and why the company decided to make a bacon cookie, with fake bacon (Don’t worry, it still tastes delicious).

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